Our Abilities

Kenneth R. P. Osborn

Snibbit
Thje Snibbit team has been helping build direct response brands for decades.

Ken Osbornb Biography

Ken Osborn is an accomplished entrepreneur with experience in direct response marketing, the Internet and finance.     

Early on, Ken worked for financial firms including Merrill Lynch and Oppenheimer, managing investments for private clients.  His involvement in private investments into startup companies during the dot com craze introduced Ken to the Internet, where he formed his first company as Co-Founder of Liquid Focus; a trail blazing direct response media buying agency serving clients like Microsoft, eTrade and Thomson Financial.   

As the dot com era matured, Ken brought his interactive know-how over to the Direct Response Television (DRTV) industry where he helped create one of the largest and most successful items/brands in DRTV history: the Finishing Touch Trimmer. At that point Ken combined his know-how of DRTV and DR Internet to formulate what would become the industry standard for Web design in DRTV – the immediate checkout, upselling, campaign-specific conversion site. It was under the same previous name of Liquid Focus that Ken launched the premier DRTV ecommerce and interactive agency in the industry. Over a span of 15 years plus Liquid Focus helped create some of the largest and most successful campaigns, including Pillow Pets, Dream Lites, Swivel Sweeper, and more.     

Currently, Ken continues to work with clients by consulting. He is also an investor in unique opportunities that are presented to him.

We strive to help business owners, agencies and executives in all facets of Direct Response Marketing. This includes, but is not limited to:

• Campaign Development
• Anaysis
  
• Optimization
• Production
• Site Development
• Call Center Management
• Merchant Processing
• Product Development